Apropos Marketing Communications was hired to work with Fantech's engineering leads to offer expertise in interface design, as well as best marketing strategies for the new product. The goals of the project was to create a product that felt modern and was intuitive to the everyday user, and to set the right tone when marketing to those individuals.
Project Role: Art direction, UI design, layout
Video: Eco-touch Wall Control Demo
Creating a simple, clearly defined UI with rudimentary animations helped inform the end user of operating settings and features available with little instruction. We captured the right tone in the marketing materials by using photography that depicted the everyday condo owner or apartment tenant using the wall control UI.