McKenzie College required updated marketing materials for admissions and recruiting purposes. The objective of this project was to design a new viewbook to outline current program and course offerings, general information about the college (such as it's facilities and faculty) and provide pertinent information to prospective students about their program application process.
By photographing three actual McKenzie College students/graduates and featuring each on separate covers with their profile on the inner cover, it portrays a modern college where students and graduates feel successful, supported, encouraged and 'remarkable'.
The copy throughout the viewbook is minimal, offering short descriptions of program offerings and high-level overviews of information related to the college. Each page invites the viewer to learn more about the specific topic online by referencing a specific web link related to the content.