The New Brunswick College of Pharmacists (NBCP) required a new annual report to be available to all members and attendees of the AGM with updated information and statistical data from the year's activities and efforts. The goal was to offer their members a simplified, more visually appealing report with reduced copy and data in both English and French languages; with an interactive digital version of the annual report to be accessible by members on the NBCP website.
Taking into consideration their target market and brand positioning of the association, it was important to use a colour scheme, photography, typefaces and and infographic style that I felt reflected the brand of the college and represented a modern, clean, corporate look.
Simplifying important information and statistical data was vital in order to present it in a way that is appealing and a quicker read, resulting in a report with less copy and a higher visual impact.
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